Changement d’Ad server

Publicité, Technique

La publicité peut avoir un fort impact sur un site, autant positif que négatif. Positif car c’est elle qui le fait vivre en lui permettant d’avoir des revenus, grâce auxquels sont payés les équipes et l’hébergement des différents serveurs nécessaires à son bon fonctionnement. Négatif car la publicité va souvent dégrader les performances du site.

Un site web utilise en général un « ad server » qui n’est ni plus ni moins qu’un logiciel permettant de gérer, stocker et d’afficher les publicités sur le site. Le choix de ce dernier est donc critique puisqu’il peut impacter fortement les performances.

La semaine dernière, nous avons changé d’ad server pour utiliser désormais DoubleClick For Publishers, l’ad server proposé par Google. L’une des principales motivations de ce changement concerne les performances ou plutôt l’impact que cet outil a sur le temps de chargement des pages d’Audiofanzine. En effet, la technologie utilisée pour charger les publicités n’est désormais plus bloquante dans la page. Fini le « En attente de ***adserver.com » avant de pouvoir voir le contenu de la page. Le chargement des publicités sera dorénavant effectué après que la page est chargée et ce, en tâche de fond.

71 680 réflexions sur « Changement d’Ad server »

  15. Greetings, I think your site could be having internet browser compatibility issues. When I look at your blog in Safari, it looks fine however when opening in IE, it has some overlapping issues. I simply wanted to give you a quick heads up! Apart from that, great website!

    Répondre

  18. Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet my newest twitter updates. I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this. Please let me know if you run into anything. I truly enjoy reading your blog and I look forward to your new updates.

    Répondre

  22. Very nice post. I just stumbled upon your weblog and wished to mention that I have really loved surfing around your weblog posts. In any case I’ll be subscribing to your rss feed and I’m hoping you write once more soon!

    Répondre

  24. Thanks for your post. My partner and i have generally observed that the majority of people are needing to lose weight because they wish to show up slim as well as attractive. On the other hand, they do not often realize that there are many benefits for losing weight as well. Doctors claim that overweight people experience a variety of diseases that can be instantly attributed to their own excess weight. The good thing is that people who sadly are overweight and suffering from several diseases can help to eliminate the severity of their illnesses by means of losing weight. It is possible to see a continuous but noted improvement in health while even a bit of a amount of fat loss is attained.

    Répondre

  29. Can I simply just say what a comfort to find an individual who genuinely knows what they’re talking about on the internet. You actually know how to bring a problem to light and make it important. More people ought to read this and understand this side of the story. I was surprised you’re not more popular since you most certainly possess the gift.

    Répondre

  31. Can I simply say what a relief to discover somebody that really understands what they’re discussing on the internet. You certainly realize how to bring a problem to light and make it important. A lot more people ought to read this and understand this side of the story. I can’t believe you aren’t more popular because you definitely have the gift.

    Répondre

  33. Hey there would you mind letting me know which webhost you’re working with? I’ve loaded your blog in 3 different web browsers and I must say this blog loads a lot quicker then most. Can you recommend a good hosting provider at a reasonable price? Kudos, I appreciate it!

    Répondre

  34. Can I simply say what a relief to uncover an individual who truly knows what they are discussing on the internet. You definitely realize how to bring an issue to light and make it important. More people need to check this out and understand this side of your story. I can’t believe you are not more popular since you surely have the gift.

    Répondre

  38. May I simply say what a comfort to uncover someone who genuinely knows what they’re discussing on the net. You definitely realize how to bring a problem to light and make it important. A lot more people really need to read this and understand this side of the story. It’s surprising you are not more popular since you surely have the gift.

    Répondre

  44. May I simply say what a relief to uncover someone that actually knows what they are talking about on the net. You definitely understand how to bring a problem to light and make it important. A lot more people should check this out and understand this side of your story. I was surprised you’re not more popular given that you surely possess the gift.

    Répondre

  46. Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet my newest twitter updates. I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this. Please let me know if you run into anything. I truly enjoy reading your blog and I look forward to your new updates.

    Répondre

  48. You can definitely see your expertise in the work you write. The arena hopes for even more passionate writers like you who aren’t afraid to say how they believe. All the time go after your heart.

    Répondre

Laisser un commentaire

Votre adresse e-mail ne sera pas publiée. Les champs obligatoires sont indiqués avec *

Ce site utilise Akismet pour réduire les indésirables. En savoir plus sur la façon dont les données de vos commentaires sont traitées.