Changement d’Ad server

Publicité, Technique

La publicité peut avoir un fort impact sur un site, autant positif que négatif. Positif car c’est elle qui le fait vivre en lui permettant d’avoir des revenus, grâce auxquels sont payés les équipes et l’hébergement des différents serveurs nécessaires à son bon fonctionnement. Négatif car la publicité va souvent dégrader les performances du site.

Un site web utilise en général un « ad server » qui n’est ni plus ni moins qu’un logiciel permettant de gérer, stocker et d’afficher les publicités sur le site. Le choix de ce dernier est donc critique puisqu’il peut impacter fortement les performances.

La semaine dernière, nous avons changé d’ad server pour utiliser désormais DoubleClick For Publishers, l’ad server proposé par Google. L’une des principales motivations de ce changement concerne les performances ou plutôt l’impact que cet outil a sur le temps de chargement des pages d’Audiofanzine. En effet, la technologie utilisée pour charger les publicités n’est désormais plus bloquante dans la page. Fini le « En attente de ***adserver.com » avant de pouvoir voir le contenu de la page. Le chargement des publicités sera dorénavant effectué après que la page est chargée et ce, en tâche de fond.

70 826 réflexions sur « Changement d’Ad server »

  1. At this time it looks like BlogEngine is the preferred blogging platform out there right now. (from what I’ve read) Is that what you’re using on your blog?

    Répondre

  3. В этой медицинской статье мы погрузимся в актуальные вопросы здравоохранения и лечения заболеваний. Читатели узнают о современных подходах, методах диагностики и новых открытий в научных исследованиях. Наша цель — донести важную информацию и повысить уровень осведомленности о здоровье.
    Тыкай сюда — узнаешь много интересного – нарколог на дом в Москве

    Répondre

  6. Wow that was odd. I just wrote an very long comment but after I clicked submit my comment didn’t show up. Grrrr… well I’m not writing all that over again. Regardless, just wanted to say excellent blog!

    Répondre

  16. Can I just say what a comfort to find somebody who truly knows what they’re discussing on the web. You certainly understand how to bring a problem to light and make it important. A lot more people must read this and understand this side of the story. I was surprised that you’re not more popular because you most certainly have the gift.

    Répondre

  18. Wow that was unusual. I just wrote an really long comment but after I clicked submit my comment didn’t show up. Grrrr… well I’m not writing all that over again. Anyway, just wanted to say superb blog!

    Répondre

  28. Can I just say what a relief to uncover an individual who really understands what they’re talking about over the internet. You definitely understand how to bring an issue to light and make it important. More and more people have to read this and understand this side of the story. I was surprised you aren’t more popular since you surely have the gift.

    Répondre

  30. Эта публикация обращает внимание на важность профилактики зависимостей. Мы обсудим, как осведомленность и образование могут помочь в предотвращении возникновения зависимости. Читатели смогут ознакомиться с полезными советами и ресурсами, которые способствуют здоровому образу жизни.
    Узнай первым! – вызов нарколога на дом цена

    Répondre

  31. Hey I know this is off topic but I was wondering if you knew of any widgets I could add to my blog that automatically tweet my newest twitter updates. I’ve been looking for a plug-in like this for quite some time and was hoping maybe you would have some experience with something like this. Please let me know if you run into anything. I truly enjoy reading your blog and I look forward to your new updates.

    Répondre

  36. Aw, this was a very good post. Spending some time and actual effort to make a top notch article… but what can I say… I put things off a lot and don’t seem to get nearly anything done.

    Répondre

  37. May I simply just say what a relief to uncover someone that truly understands what they are talking about over the internet. You actually understand how to bring an issue to light and make it important. A lot more people need to look at this and understand this side of the story. I was surprised that you are not more popular because you definitely possess the gift.

    Répondre

  40. Aw, this was a very good post. Taking a few minutes and actual effort to produce a great article… but what can I say… I hesitate a whole lot and don’t manage to get nearly anything done.

    Répondre

  41. Wow that was odd. I just wrote an extremely long comment but after I clicked submit my comment didn’t show up. Grrrr… well I’m not writing all that over again. Anyways, just wanted to say superb blog!

    Répondre

  43. В данном материале представлены ключевые тенденции в сфере медицинской науки и практики. Вы узнаете о последних открытиях, инновационных подходах к терапии и важности профилактики заболеваний. Особое внимание уделено практическому применению новых методов в клинической практике.
    Только факты! – вызов нарколога на дом круглосуточно

    Répondre

  44. Aw, this was an exceptionally nice post. Spending some time and actual effort to produce a good article… but what can I say… I hesitate a whole lot and don’t seem to get anything done.

    Répondre

Laisser un commentaire

Votre adresse e-mail ne sera pas publiée. Les champs obligatoires sont indiqués avec *

Ce site utilise Akismet pour réduire les indésirables. En savoir plus sur la façon dont les données de vos commentaires sont traitées.